SMEs have been positively and negatively impacted by the pandemic. Looking on the bright side, the pandemic has transformed the way of living as well as the spending behavior of the consumer. Online sales and marketing have been the key surviving tool for most businesses across various categories during and even after the pandemic.
1. “好”内容 “Good” Contents
Consumers today are overloaded with so much information on social media. You have to grab their attention quickly. In fact, businesses/advertisements only have 3 seconds or lesser to capture the attention or interest of the potential customer. Good contents include short video clips with attractive music especially with visible size subtitles and also interactive/engaging script being presented by an influencer host. Important tips! Consistent weekly/daily update is equally important to attract potential/existing customer to stay connected with your businesses/brand.
2. “好”网红 “Good” Influencers
Why should we adopt influencer marketing for online businesses marketing?
✨Enhance customer’s confidence in the brand✨
✨Increase brand awareness and online traffic to your page✨
✨Implement online sales strategy together with influencer/ambassador✨
Criteria to select the right influencers included — demographic, location and interest of their followers. Business vision and expansion plan shall a line with marketing planning as well as influencer selection.
3. “好”平台“Good” Platform
这里欠缺的‘东风’就是指适合的线上平台，现今最热门的社交平台包括Facebook, Instagram和YouTube。大多数的生意/品牌都在各大社交平台拥有自己的页面(Website Page)而Shop Hubby是个全新本地商店平台，让您拥有多一个平台以潜在客户进行营销与销售货品服务。最关键的是Shop Hubby已有超过500多家的本地商店转型和合作经验，通过我们的平台网站 (Shop Hubby, Johor Shop Hubby, Penang Shop Hubby, Food Hubby, Design Hubby) 进行营销以及网上扩展业务。
Last but not least, businesses should join good social/e-commerce platforms. The most popular social platforms include Facebook, Instagram and YouTube. Most of the businesses already have their own business page on this platform.
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